This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
The Incredible Power of Scale
The mission, the vehicle
There was a time on social media when I was flooded with motivational business accounts promising to teach "high-income skills." It was the buzzword of the moment with seemingly irresistible offers promising quick cash. But everytime they turned out to be scams, pyramid schemes or half-baked strategies. I always felt duped, and if you've tried any of these I'm sure you've been cheated before.
So to go against the grain I wanted to guide people toward something that's aithentic, accessible, and truly powerful: email marketing. This is an actual high-income skill that’s hidden in plain sight. It's not a genie in a magic lamp, but with the right approach, it can lead to significant wealth.
Email marketing is a tool that allows businesses to continue engaging with customers—even when the lights are off and the doors are closed. It's a powerful way to automate communication, follow up with clients, and even close deals, all while you're busy with other things. Best of all, it works for businesses of all sizes and industries. You put in the work to set it up, automate it and after that it will make you money on autopilot while you sleep. There are very few things in life that offer such return on time invested like email marketing.
There's never been a better time
We are at a special time in history when it is possible for the average person to create an extra income for themselves without a huge startup cost. The pandemic taught us that you need to have a reserve of cash saved up for emergencies because entire industries can go up in smoke when world events beyond our control affect hurl us headfirst into uncertainty.
And who knows what lies in our future, as corporate jobs becomes more dystopian, as AI becomes more powerful and takes more jobs. Right now it simply is dangerous to put all our hopes and dreams in the hands of our employers and jobs. Looking at youtube video headlines these days it's never looked so bleak in the job market, but it's not all doom and gloom as there are ways to pack a parachute and work to safeguard yourself.
Email Marketing is the un-glamorous and effective way you can make money in way that is not tied to time. This down and dirty reliable method has freed so many people from the grind of soul crushing jobs and now you have the opportunity to start learning.
Do the numbers back it up?
I get it, some people need to see the raw numbers and stats before they are sold on an idea. Email marketing truly has the numbers in it’s favor. Recent studies show that email marketing delivers an average ROI of 4200% meaning for every dollar spent, businesses can expect to make $42 in return, now that’s an incredible return on investment compared to other things you could sink money into.
According to Statista Research Department, the global e-mail marketing market was valued at 7.5 billion U.S. dollars in 2020 and the source also projected that the figure would increase to 17.9 billion by 2027, an astronomical rise.
Forbes advisor says that there are 4.48 billion email users worldwide and 50% of people said they buy from a marketing email at least once a month! There are customers, there is money being made and it’s not going anywhere anytime soon.
This may all sound too good to be true and you may wonder why everyone is not doing it. The thing is people think email marketing is boring, inaccessible and just about sending generic messages but instead when actually done right, it’s a personalized, scalable, and low barrier of entry money making vehicle. You don’t need a degree in marketing to get started, but it does take effort along with know-how and that’s a good thing. The barrier to entry isn’t insurmountable, which means there’s real opportunity here for those who are willing to put in the work.
The future and the Bigger Picture
Despite the all the noise around social media and the latest marketing trends like AI, email remains a staple in any effective marketing strategy. It’s cost-effective, trackable, and, most importantly, evergreen. Emails may one day evolve, but text-based communication with your clients and customers will always have a place in doing business.
OptinSchool is here to be your teacher. The goal is to guide you towards effective, non-scammy email marketing that benefits both you and your raving fans. Win-win. Whether you’re just starting out or looking to level up your existing strategies, Optinschool is here to help you unlock the power of email marketing.
Welcome to OptinSchool.
